The World is Storytelling offers a fresh perspective on the ancient art of storytelling.

Co-authored by Arjen Barel, Stu Packer, and Ronni Gurwicz, coaches and colleagues at Storytelling Centre Amsterdam, this book takes readers on a fascinating journey through the theory and practice of storytelling in our modern world. Whether you’re interested in job creation, language learning, conflict resolution, or simply enjoy folk tales, this book is a snappy, engaging, and insightful exploration of the power of storytelling. Drawing on personal experiences and years of workshop case studies, this book is the ideal companion for anyone interested in the art of storytelling and its impact on the world.


Deep in the darkness of the first Covid lockdown, three different people sat down over Zoom. Three different countries. Three different styles of glasses. Three different perspectives on storytelling. One shared passion. To write the most pertinent and decisive guide on how sharing stories can contribute to social impact and personal growth.

We started with a smaller guide written by Arjen in Dutch, and expounded, expanded, argued, distilled, clarified, spending three years honing the best book we could possibly create. With a mix of campfire magic, clear guidance, and whimsical stories, there is a wide audience for this book, borne out by the testimonies from different readers up until now. The feedback is exciting, and we are super motivated to continue the process of sharing our belief that the world is storytelling

"This book is full of practical advice for using humanity's greatest resource, stories, to develop both individuals and communities."
Robin Yassin-Kassab
Author 'Road from Damascus'
“This book presents areas of intervention for storytelling, both theoretical and practical, that I haven’t found anywhere else. Something I have always sensed but never saw in writing. A great overview of the real power of Storytelling, for our pasts and our futures”
Irene C.
Storyteller & Illustrator
"This book makes me truly realise that our culture, history, and even the way we think are shaped by how stories are told around us."
Violeta Caballero-Lopez
Doctoral Researcher, Lund University